Baker : San Francisco Showroom

Baker Entrance
Baker Classics
Baker EntranceBaker Display
Baker Arch
Baker Chair Room
Baker Fabric House

Images Courtesy of ©Baker Interiors Group

Baker Furniture Showroom : San Francisco : 2018

Occupying a 16,500 sq.ft. space in the San Francisco Design Center Galleria. The showroom displays the Baker collections and associated brands including McGuire and Milling Road.

Organized along a central axis, discreet spaces are dedicated to a Fabric House featuring wallpaper and textile collections, a Chair Room and Lighting Gallery. Perimeter spaces are scaled to present existing and new collections in a progression of daylit rooms within the renovated warehouse infra-structure.

As part of a wide-reaching strategy to re-imagine Baker's showrooms from Chicago to Shanghai, Baker CEO Russell Towner notes "...the new showroom concept attempts to distill the identity of Baker into one immersive experience."

Completed by CCI General Contractors, the project teamed HAIGHArchitects with the Baker Interiors Groups, Chief Creative officer Tristan Butterfield and Global Creative Services Manager Trish Hayes.