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sedia///shutter 2002
Concept Introduction and Ecological awareness
sedia///shutter..is a small scale wood folding chair incorporating clean materials for production by a medium size woodworking manufacturer. Conceptually and formally the design examines the idea of folding a volume into a plane as a means of compressing habitable space...our most valuable resource and fundamental to our future ecological awareness. The proposal considers a target sales market of under-40 consumers attracted to minimal design at affordable prices.
The appeal of the folding chair design brief is in its ability to transform. Transformation is closely linked to our notion of mobility and flexibility. These two functions define modern urban habitation and relate closely to reconciling the dilemma of freedom with the need for domestic stability.
Formal visual aspects of the design and its attitude aspire to familiar images of Tuscan architecture and landscape. The folded planes are reminiscent of the persiana or window shutters prevalent throughout Tuscan architecture. Colors and hues are neutral and descended from the observed and weathered Tuscan landscape.
The project was entered in the Consorzio Casa Toscana 2nd International Eco Design Competition 2002 and subsequebntly exhibited at the Milan Furniture Fair.
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