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Steuben Store : Madison Avenue : New York


Steuben Madison Avenue Store : New York : 2003

The original Steuben Store on Fifth Avenue relocated in 2000 to Madison Avenue between 60th and 61st Streets to a 2-level store renovated by Ralph Applebaum Associates.

This 2003 renovation called for an extensive re-design of the original to include new fixturing, displays and lighting. This presented the unique challenge of creating an intimate sales environment within the voluminous space.

A new glass screen was proposed as a translucent facade along Madison Avenue with window vitrines focused on the product presentations. New interior elements included an innovated vitrine wall as the new backdrop to the ground floor areas. The wall features a new display vitrine system developed by HAIGHArchitects to enable sales personnel concealed but immediate access to the Steuben product. New serpentine fixtures were also developed with integrated lighting, inventory control and display surfaces to allow for flexible planning, product presentation and merchandise reconfiguration.

ARCHITECTURE CONCEPT DESIGN INSITE