Vitra USA : Offices and Assembly Plant : Fogelsville Pennsylvania : 1990
A 44,000 sq.ft. furniture assembly plant incorporating 6,000 sq.ft. of sales and management offices with open plan showroom areas demonstrating the clients innovative office product offering.
The generic industrial warehouse which houses the assembly plant and offices was seen and utilized as a mundane foil to any new design interventions. To support this concept, progressive changes of scale were set up in a processional series to enhance the presentation of the product. Conceptually, the idea of viewing the products in series generated spatial forms that became the entrance, display and offices areas. Each space is focused by the use of a tapering form which frames the view into the next in a forced perspective.
The project was featured in the September 1990 issue of Interiors Magazine.